Presented by:

Craig Reed, GM, Cross-Border at Avalara

Craig Reed leads the development and growth of Avalara's cross-border and global trade business as Senior Vice President of Global Trade. Craig came to Avalara through the acquisition of his company, TradeStream Technologies, which was a company focused on building next generation automated product classification and landed cost software systems for cross-border Ecommerce. Prior to forming TradeStream, Craig was SVP, Global Ecommerce at Pitney Bowes, Inc. where he created the Global Ecommerce business unit and led it from inception to over $220M in revenue. He has deep experience with developing technologies that power global ecommerce and creating global parcel distribution

Patrick Frith, Sr. Director of Growht Cross Border at Avalara

Patrick Frith is responsible for Cross-Border Development at Avalara, including the design of products and features related to automating global trade and cross-border tax compliance in retail and logistic environments. Patrick is a Supply Chain expert who has spent over 20 years managed global trade and customs compliance operations for SME to Global customers with DHL Express and SF Express, based in Europe, Asia, Middle East, North and Central America.

Shane Bogdan, Director Cross Border Sales at Avalara

With nearly 15 years of experience in cross-border ecommerce and logistics, Shane specializes in guiding businesses through the complexities of global trade while helping accelerate international growth. As Director of the Cross-Border Sales Team at Avalara, he works closely with global retailers, logistics providers, and trade specialists to simplify international operations, ensure trade compliance, and drive global market expansion.