A New Demand Planning Playbook

September 09, 2026

Devices have multiple purposes amid quickly evolving software and technology, so traditional forecasting must become more responsive and adaptive.

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By Haluk Demirkan, Ph.D., Aslihan Demirkaya, Ph.D, Goktug T. Cinar, Ph.D
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The modern device market no longer trades in products alone. It delivers ecosystems, and in most cases,  multisided platforms.

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