Avoiding Pitfalls in the AI Jungle

September 10, 2025

For supply chain professionals and freight companies, the path to a ‘golden opportunity’ is often littered with hazards, and successful navigation involves weighing trade-offs and playing the long game.

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By Chris Caplice, Ph.D., Callie Federer, Ph.D.
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Ask people about the role of artificial intelligence (AI) in supply chains, and most will talk about the physical movement of goods — autonomous trucks hauling shipments over the road, drones dropping packages on doorsteps, and cooperative robots (or “cobots”) picking orders in a warehouse.

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