Waiting for Demand to Land

January 11, 2024

Inflation is cooling and a recession could be avoided, but motivated consumers are critical to continued U.S. economic growth.

By Dan Zeiger

In the final weeks of 2023, forecast  data compiled by Institute for Supply Management® (ISM®) suggested that the nation’s purchasing and supply chain executives felt a “soft landing” — a monetary policy-designed slowing of growth and inflation that avoids a recession — was in sight.


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