Product Details

Log in to see if you qualify for a lower rate

Members save $80.00

Join and Add to Cart

Getting Started With Supply Market Analysis

Markets present challenges and opportunities for every business. To be successful as a supply management professional, awareness of supply markets is critical. In this ISM course, you will learn how to define a market, gather data, and use that information to make strategic decisions about supplier relationships. You’ll understand how significant amounts of data can create confusion if not synthesized properly and learn how to leverage and analyze data for success. Business opportunities and challenges will become clear when supply markets are analyzed through the models you will learn in this course. The course provides access for 60 days from the date of the purchase.

Member Price: $195.00

List Price: $275.00

Product Details

Course Objectives:

  1. Supply Market Analysis:
    • Each supplier and supply category has unique market characteristics. You will learn to evaluate the market and ask relevant questions about your organization’s place in the market, the positions of your suppliers and competitors, and external market forces that may present risks or opportunities.
  2. Data Gathering:
    • Market analysis depends on data. Data on existing suppliers may be relatively easy to collect, while data on your supplier’s competitors may be more difficult to find. You will learn multiple strategies for gathering data.
  3. SWOT Analysis:
    • Understanding the internal and external forces acting on your suppliers is an important part of market analysis. You will learn how to map the strengths, weaknesses, and opportunities in the market, in addition to the strengths of your suppliers.
  4. The Basic Market Analysis Sheet:
    • By plotting levels of spend among suppliers, you can gain insights into your market position, relative supplier dependencies and opportunities for maximizing the strength of your supplier relationships.
  5. The Advanced Market Analysis Sheet:
    • By populating internal data as well as market data you’ve accumulated from other sources, you can gain a clear picture of the market and leverage your organization may have in working with suppliers.
  6. Supply Management Risks:
    • We'll look at some supply management risks that are critical to consider when conducting a market analysis.
    • We'll also look at some real-world examples of risks and how we might manage them.

Who should attend:

New procurement and supply management professionals, as well as more experienced professionals who want to refresh and update their skills. Also, any company employee who interacts with supply management and suppliers.

  • CEH Credits
  • Product Code

Terms And Conditions


ISM Promotions: ISM promotions are applicable to registrations where other promotions and discounts have not been applied. Any promotion that contains a deliverable by ISM shall be delivered upon the conclusion of the event and verification of your attendance. ISM reserves the right to substitute any promotion with equal or lesser value.

Cancellation of Certificates: Upon purchase, these courses are non-refundable.

Tax Deduction: The Internal Revenue Service may permit an income tax deduction to U.S. residents for expenses (including registration fees, travel costs, meals and lodging) incurred in pursuit of continuing professional education. Consult your tax adviser for details.



Cancellation: Research purchases are non-refundable.

Intellectual property: This product and the data are protected by United States and International copyright and other intellectual property laws. You may use material on this site for your personal, non-commercial use only. You must obtain our express written permission to reproduce any part of the site or other intellectual property owned by us or to create a link to the site.

View full terms of service here.