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Category Management Strategy Development

Your ability to understand how supply management departments must align with organizational goals and strategies is an important skill as a supply management professional. Having the skills to align organizational focus across the entire supply chain will set you apart in your career. In this ISM Virtual Learning course, you’ll gain an understanding of global trends and emerging markets and how category plans can be adapted to achieve success. An industry subject matter expert will show you how these plans must encompass dynamic business environments and incorporate flexibility. This ISM supply management course will arm you with new methods to create integrated solutions that benefit the entire enterprise and drive more impact to bottom- and top-line revenue.

*** Please Note: ISM uses Zoom Meeting for its virtual learning sessions, this free application is required to participate.

Member Price: $295.00

List Price: $395.00


Feb 4, 2021

Add To Calendar 2/4/2021 11:00:00 AM 2/4/2021 1:00:00 PM ET Category Management Strategy Development Online


11 AM - 1 PM ET


Virtual Class
CEH Credits
Product Code

Additional Information


Greg is a senior leader and Certified Purchasing Manager with over 30 years of experience in purchasing, sourcing and supply management. Industry experience includes food, beverage, chemicals, energy, pharmaceuticals, electronics and consumer goods. Expertise in crafting and managing large complex contracts for global corporations, identifying savings and building strong partnerships internally and externally.


Course Objectives:

  1. Develop a Category Plan:
    • Organize summary information into a one- page executive summary for your category.
  2. Understand Market Definitions:
    • Summarize market analyses for your category plan.
  3. Discover Insights from Industry and Market Trends:
    • Communicate market trends and insights to stakeholders.
  4. Refine Your Supplier Category Methodology Through Segmentation:
    • Communicate the activities recommended based on your category segmentation and goals.
  5. Communicate a Category Plan:
    • Once you have researched multiple directions and options, you can synthesize your strategic plan and realize the benefits of a concise course of action.

Who should attend:

Experienced professionals who want to refresh and update their skills. Also, any company employee who interacts with supply management and suppliers.

Terms And Conditions

Virtual Learning Transferals: Registrations are transferable without any charge to another ISM Virtual Learning Course occurring within 12 months of the original purchase. Transferring registrations to another party are subject to price variance or change based on membership status and an additional $50 fee will be incurred.

Cancellations Virtual Learning: Cancellations more than 5 weeks before the date of the course will incur an administrative charge of 50 percent. Cancellation within 5 weeks of the date of the event will be charged the full fee. You must notify ISM in writing of a cancellation.

Tax Deduction: The Internal Revenue Service may permit an income tax deduction to U.S. residents for expenses (including registration fees, travel costs, meals and lodging) incurred in pursuit of continuing professional education. Consult your tax adviser for details.

View full terms of service here.