Webinar Details

Log in to see if you qualify for a lower rate

Members save $0.00

Join and Register For Meeting
Member Only

Building Trust: "Smartnership" Strategy

This session will address the importance of trust in a negotiation. Typically, most negotiations leave approximately 42% of value on the table that is not captured by either side. This session shows how to use trust to gain that 42% back by treating trust as a monetary value.

Member Price: $0.00

List Price: $0.00


Sep 24, 2020

Add To Calendar 9/24/2020 1:00:00 PM 9/24/2020 2:00:00 PM ET Building Trust: "Smartnership" Strategy Online


1 PM - 2 PM ET


CEH Credits
Product Code

Additional Information


What You Will Learn:

  • Capturing the 42%
  • Building trust
  • Creating a negotiation strategy with all this in mind

Presented By:

Mr. Keld Jensen, Associate Professor at Thunderbird University

Keld is an international author, professor, speaker, advisor and expert in negotiations, behavioral economics and trust. He has worked with leading global companies, governments and individuals as an advisor and trainer. These include SAB Miller, LEGO, the governments of Denmark, Lithuania and Canada, Rolls Royce, Siemens, Thermo-Fisher, Carlsberg, Vestas, and Novo Nordisk.   He has authored 24 books on international negotiation and communication, published in more than 37 countries and in 18 languages, with a total of more than 2.8 million readers.

Terms And Conditions

ISM Promotions: ISM promotions are applicable to registrations where other promotions and discounts have not been applied. Any promotion that contains a deliverable by ISM shall be delivered upon the conclusion of the event and verification of your attendance. ISM reserves the right to substitute any promotion with equal or lesser value.

Cancellation Self-Paced Learning: Upon purchase, these courses are non-refundable.

Tax Deduction: The Internal Revenue Service may permit an income tax deduction to U.S. residents for expenses (including registration fees, travel costs, meals and lodging) incurred in pursuit of continuing professional education. Consult your tax adviser for details.

View full terms of service here.